Office culture was up-ended when covid forced everyone to work from home. How do you keep a team of market researchers connected and engaged? You send out weekly 2-question surveys to check in on their mental health and/or new daily activities.
The results were posted to the company's internal social media platform. The goal was to prove that what employees were feeling wasn't unique to them and that they weren't isolated.
Each survey had one quantitative and one qualitative question. Visually, the quantitative results were displayed in the company's 'tier 1' approach. The qualitative results were displayed in the colorful 'tier 2' approach utilizing icons to help tell the story.
The project was called #WFHChronicles as a way to easily search the pieces. That hashtag took off and became the tool across the global business to document employee experiences during lockdown.